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History of Applause

By June 4, 2018 No Comments

​In case you didn’t know, we are still a small family owned and operated business. Picture We do have a small team of associates that have come on-board, and we try hard to make them feel like family too!  I’ll start by explaining a briefly about how Applause even started.  It actually began in 1993 with John and his Father, Tom.  They attended a wedding with what they say was a “less than stellar” DJ and Tom looked across the table to John and said, “I bet we could do this….”  John liked the idea and Tom got to work building the first DJ set up.  Now there are a lot more details to follow, but that’s where it all began.  Just a father and son willing to work together to build something from the ground up.  But when did Amanda come into the picture?  Here’s a picture from November 1994, just about 6 weeks after John and Amanda started dating!

Some would call it fate, or destiny. Picture We believe it was truly God’s blessing that John and Amanda met in 1994, just after High School graduation. After just a few dates she was invited to her first DJ gig – a wedding in our hometown, Arnold MO.  She thought the whole thing was quite interesting and was amazed at John’s talent.  In a short time, it was obvious to anyone near them that they were desperately in love.  Amanda looked as she was around to stay. She was asked if she would like to try out the position of “DJ Assistant”.  This was a job title previously held by John’s older sister who was more than ready to hand it off to someone else LOL What exactly was the job of DJ Assistant?  Firstly, she had to meet the wedding party when they arrived to the venue, greet them, and begin to line them up for the Grand Entry, making sure they were in the exact order as listed on the DJ script.  After the formalities, she would attend to the head table making sure they had their toast poured and then give the microphone and instruction on how to hold it, etc. to the toast givers.  Later, when dancing started, it was her job to pull CD’s for whatever song John said would be coming up and put away CD’s that he was finished with.  YES – CD’S!!  Can you believe she is that old?  Me either.
​So, when did videography begin?  It honestly was Tom’s idea.  Picture He was interested in video and thought that wedding receptions were a great product to offer to our clients.  Which, by the way were not Applause clients back then…because we used to be called Audio Image (check out the cool sign in these photos!).  The video of the reception was included in every DJ booking.  These videos were not digital, so all the editing was quite different.  They also had to shoot with just one camera and the idea was to do as much “in-camera” editing as possible.  This meant being very deliberate with your shots.  Eventually Tom trained both John and Amanda on shooting Video and they continued this for several years before John jumped into the digital editing world.  This is when we finally began selling videography for both the Ceremony and Reception.

You may not have known that we used to be called something different.Picture Back in the day we were called Audio Image DJ. But with the addition of Videography, and honestly, the fact that Audio Image can be a bit of a tongue twister, we decided a new name was in order.  Also, it was around this time that Tom decided to retire from being a wedding “front man”.  His new role would be as our Equipment Manager and overall support system (love you, Tom).  Applause Productions is still the official registered name of the business but since Weddings have always been our specialty (plus SEO likes keywords) we went with Applause Weddings for a lot of our branding.  Either way, most people just refer to us as “Applause” and honestly, we’re cool with that!

​So, through the years things have continued to grow and change.  Here’s a photo of John’s snazzy DJ tuxedo vest and bowtie, and one of a very tiny Abby “helping” dad on the computer.  You can now see that darling girl all grown up and working here in the office as well as shooting in the field.   And of course, their 2nd daughter, Emma, being a little sassy pants that she is while she and Abby had a chance to hang with dad once on a DJ gig!  Emma is still too young to help at weddings, but sometimes she gets invited anyway, or she gets to tag along on other events (that girl can carry equipment as well as some of the DJs!)  From the time we began all the way through until today we have never stopped learning, changing, and growing.  We’ve spent years working weekends and being a “wedding warrior” is definitely a different lifestyle, but one that we have embraced as a whole family.  About 8 years ago, John and Amanda made the choice to homeschool their girls.  It has been one of the best decisions they could have ever made. With all the time they spent working on the weekends, and with John having a full-time day job, it has allowed them to be more a part of their daughters lives through the week and in the off-season when John gets to be home with us more.

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